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    <loc>https://www.michelleaubrey.com/michelle-aubrey</loc>
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    <lastmod>2018-08-30</lastmod>
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    <loc>https://www.michelleaubrey.com/pacific-tavern</loc>
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    <lastmod>2018-12-02</lastmod>
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      <image:title>Coaching</image:title>
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      <image:title>Coaching</image:title>
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      <image:title>Coaching</image:title>
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    <loc>https://www.michelleaubrey.com/hire-us</loc>
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    <lastmod>2026-01-01</lastmod>
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    <loc>https://www.michelleaubrey.com/who-am-i</loc>
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    <lastmod>2025-03-28</lastmod>
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      <image:title>Who am I?</image:title>
      <image:caption>The cost of this, however, was that I never got to create an authentic connection and partnership; two things I deeply desired. I created the facade that I had everything handled. I never needed anything from anyone, and as a result, I had trained the people closest to me to believe I didn't need them to be a leader with me, to reach out and check in on me. I never let them see my struggles or pain, and as a high-performing leader, I felt alone, regardless of how many people I was surrounded by. I was missing out on love, joy, and purpose, and the world was missing out on the real power of my leadership. What was missing was my own awareness and insight into who I was truly being in those moments; proving, bargaining, and striving from a place of lack and not enough. I felt like there was something inherently wrong with me, as if God had made some kind of mistake in the creation laboratory but felt sorry for me, so he let me go and play with the other normal humans. Huge quick success but nothing that was sustainable long term. I created success in spite of the negative stories I had about myself, and it became clear it wasn’t the formula for long-term sustainability in my career or entrepreneurial endeavors. What needed to change required a radical transformation. It took time, humility, trust, heartbreak, grueling vulnerability, and a mirror I didn’t enjoy looking at for years. As time went on, I grew to love what I saw, and it amplified all of the good and kick-ass nature I’ve always had within me. I’ve always been a junkie for business, innovation, and the ability to make money (and do good things with it); those are my people.</image:caption>
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      <image:title>Who am I? - Michelle Aubrey - The coach you never knew you needed.</image:title>
      <image:caption>It wasn’t always this way. Today, I am living the life of my dreams: I've created a beautiful home that nourishes me, a highly successful and thriving business, and I wake up with a clear sense of purpose. I know who I am and who I am not. I lead and partner with my teams with ferocity, love, direction, and understanding. I navigate my downs with grace and intention, taking responsibility for my impacts in every aspect of my life. This creates a trustworthiness for which I am renowned. Every day, I am cultivating the relationship and lifestyle I have always wanted with a man who loves me just as deeply as he challenges me (which is a lot). I lead and develop leaders from all over the world—from startup business owners who are taking a chance and rewriting their destiny to 7-8 figure leaders, both individually and within their corporations. I coach them to 'Have it All': success, satisfaction, deep relationships, profound self-awareness, and the skills to compound their transformation. As a natural-born leader, I was easily able to engage with most teams, groups of people, friends, and colleagues. I excelled at handling everything on my own, and more often than not, I was excellent at delegating tasks and ensuring unity and success. Personally, I often found myself in relationships where I had to bargain, prove myself, and earn love and respect. I was so good at handling things alone that I struggled to recognize when to set boundaries, seek help, feedback, or support, often leading to burnout and setbacks.</image:caption>
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  <url>
    <loc>https://www.michelleaubrey.com/the-profitable-partnership</loc>
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    <lastmod>2025-04-08</lastmod>
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  <url>
    <loc>https://www.michelleaubrey.com/maxhimceo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/7ad5ab1c-6ac0-45ee-a797-86c7c8cb7e54/IMG_7738.jpg</image:loc>
      <image:title>MAXHIMCEO - MAXHIM CEO</image:title>
      <image:caption>MAXHIM CEO is my exclusive one on one coaching program. provides you the highest level of confidentiality, privacy and the freedom to bring it ALL to the table. You’re a 1%’er, at the top of your game in business, hustling toward the next level, but you feel as though there’s something more. You thought the numbers in the bank account would make you feel a certain something, but now, you’re wondering what’s next. You made it, but you’re stuck feeling empty and lifeless.</image:caption>
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    <loc>https://www.michelleaubrey.com/corporate-coaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/283d4b3c-5b3f-4e35-9df8-04cc5d974c07/IMG_5875.jpeg</image:loc>
      <image:title>Corporate Coaching - Tara Ewald</image:title>
      <image:caption>Tara’s journey to Leadership Development began after achieving what seemed like the perfect life—a successful career, a loving family, and extensive travel—yet she felt emotionally drained and disconnected. Through her own coaching, she discovered how to live authentically, aligning her choices with her true desires. She co-facilitates The Phoenix: Midlife Rising, a retreat and coaching program for women. Tara is passionate about guiding clients to uncover their unique purpose and live more meaningful, fulfilling lives.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/043ac718-922a-4704-b89c-f83773106008/Austin+Walker_Headshot_1.png</image:loc>
      <image:title>Corporate Coaching - Austin Walker</image:title>
      <image:caption>Austin’s coaching partnership is grounded in inquiry, introspection, and self-reflection while partnering to co-create accountability and sufficient support structures to reach desired objectives. Through Austin’s private practice and as the co-founder of The Man Cave - a BIPOC men’s community, and previously a global top sales partner earlier in his career, Austin knows how to work effectively and efficiently when supporting others to reach the pinnacle of their goals.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/4219c1b2-4539-4227-941d-c79555f6d600/megahn+smith.jpg</image:loc>
      <image:title>Corporate Coaching - Meghan Smith</image:title>
      <image:caption>As a former lawyer, Meghan understands the demands of the corporate world and believes it is possible for both businesses and the humans who run them to thrive. In addition to one-on-one and group coaching, Meghan has several hundred hours of experience training coaches, as well as speaking and facilitating workshops on topics of leadership, communication, boundaries, personal ownership and relationship building.</image:caption>
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      <image:title>Corporate Coaching</image:title>
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  <url>
    <loc>https://www.michelleaubrey.com/identity/being</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/1743807640143-LIG7XPWV9Y8HXQAO3N4I/unsplash-image-HxPkohFqDGY.jpg</image:loc>
      <image:title>The Masculine Edge - The Masculine Edge Part 1: Identity/Being</image:title>
      <image:caption>Live Start Monday April 14th 2025 Daily Lessons at 9am Pacific Mon-Sun. (Come live or watch the recording as it gets drip fed into your dashboard.) You’ll unlock the confidence to own your business, your relationships, and your future like the powerhouse you were born to be. It’s time to get what you want, and this is how you’ll get it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/a7e3f227-6255-4a89-a229-8d6303d018ca/KGP_4577.jpg</image:loc>
      <image:title>The Masculine Edge</image:title>
      <image:caption>The Masculine Edge you’re craving begins with radical self-awareness and a powerful reclamation of who you are. That’s what this initiation was created to provide you with. Each day, you’ll dive into potent teachings and real-world practices that will help you: Get clear on your true identity—not the roles you’ve played, but the man you truly are. Shed the old patterns that have kept you stuck, stagnant, or unclear. Cultivate self-awareness, spiritual depth, and inner alignment. Reclaim your discipline, your direction, and your edge. Lead yourself so powerfully that others can't help but follow. This is where the edge begins—not in chasing success, but in becoming the man who no longer doubts his ability to create it.</image:caption>
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  <url>
    <loc>https://www.michelleaubrey.com/the-masculine-edge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/3e704cd0-feb9-4bc4-85d1-82171d911fcf/KGP_4614.jpg</image:loc>
      <image:title>Introduction - Let’s be real, shall we?</image:title>
      <image:caption>These men aren’t created by default, they’re created by design. This 7 day initiation is your first step towards your life, fulfilled. There will be no question about who you are, what you’re here to do and how you will cultivate how you feel on a day to day basis.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/d02410d9-59e2-44f7-8f6a-209f647b8cce/HyperDeck_0013.00_32_10_08.Still001.jpg</image:loc>
      <image:title>Introduction - The Masculine Edge 7 Pillar Series</image:title>
      <image:caption>These initiations will be drip fed each day from the moment of enrolment by Audio and Visual pre-recorded lessons.</image:caption>
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  <url>
    <loc>https://www.michelleaubrey.com/money</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/a7e3f227-6255-4a89-a229-8d6303d018ca/KGP_4577.jpg</image:loc>
      <image:title>Money</image:title>
      <image:caption>The Masculine Edge you’re craving in wealth, business, and leadership begins with transforming your relationship with money. That’s what this initiation was built to unlock for you. Each day, you’ll dive into potent teachings and real-world practices that will help you: See the truth about how you relate to money—not just how you earn it, but how you pursue, hold, and command it. Break free from scarcity-driven patterns that keep you hustling, fearing, or avoiding. Cultivate financial self-awareness, emotional sovereignty, and a mindset of true abundance. Reclaim your power to earn, invest, and build wealth from a place of clarity and certainty—not survival. Lead your money like you lead your life: with vision, discipline, and unstoppable direction. This is where the edge begins—not by chasing more, but by becoming the man who naturally creates and holds more without losing himself in the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2a95c57c9327455294fb1b/1743807640143-LIG7XPWV9Y8HXQAO3N4I/unsplash-image-HxPkohFqDGY.jpg</image:loc>
      <image:title>Money - The Masculine Edge Part 2: Money</image:title>
      <image:caption>Live Start Monday May 12th 2025 Daily Lessons at 9am Pacific Mon-Friday. (Come live or watch the recording as it gets drip fed into your dashboard.) You’ll unlock the confidence to own your business, your relationships, and your future like the powerhouse you were born to be. It’s time to get what you want, and this is how you’ll get it.</image:caption>
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